Conjure up in your
mind broad rolling meadows with runs of cattle or stock of some type,
all discriminate by virtue of a registered brand. That's a most common
and accepted understanding of branding.
You have just now used
your mind to develop a picture that promises easy recall. You may not
yet be aware but there's always a new secret marketing aid being
developed and made available ... nearly every day of the week. I'd
be one of many that could point out who the target group is for all of
these hidden treasures and industrious salespeople. But if you're
reading this, then take a bow and a large step forward! You are in fact
the "demand" component of the supply that's being generated.
Now
what happens when you also join the ranks of the industrious? It
doesn't take a whole deal of thinking to recognize that you can easily
get lost in the traffic, especially if you are starting up a business of
your own. Being known as an absolute is a very real way of defeating
some of that traffic; not the only way but a very effective one.
Your
general copy writing and headline creation tactics certainly help the
cause but in a saturated market environment you need to embrace every
advantage.
Exactly what then, can you do, to be noticed? Question well asked and the answer ..... consider branding yourself.
The
reason branding works is that it gives individuality to the value you
provide to those that come to your site. If they don't come to your site
then its through your e-mails, e-zines, blogs and advertisements.
It
makes folk recall your Site and perhaps even prompts them to bookmark.
Do it right and they might even opt to scan for forthcoming product that
carries your brand name.
You'll be far more noticeable if you
can create something that settles on someone's mind. Catch the
imagination of your readers, use unique or quirky themes and make that
difference that magnetizes your audience.
By way of example, let me relate a branding experience using a quick story.... tangent if you will.
There's
a huge red rock located in the middle of Australia that was at one time
known as Ayers Rock. More recently it has adopted the term Uluru.
The rock and the country around it belong to a group of Aboriginal people called Pitjantjatjara and Yankunytjatjara.
So, the people also have been renamed and are now referred to as "Anangu" because it's easier.
These people have a history rich in story and in this case they identify the various faces of the rock using that approach.
One
saga goes something like this..... A long, long time ago, in the time
of the Tjukurpa, which the Aborigines call the dreamtime, the animals
gave shape to a rock.
There was a young woma python, or Kuniya,
that was passing by and was surprised by a group of Liru, which are
venomous snakes. Kuniya, not being from that area, was affronted by the
Liru who threw spears at the python and killed him.
So hard did they throw their spears that the points made holes in the rock.
The Pythons ancestor, also a Kuniya, was so angered by this that he killed one of the Liru with a stick.
So,
on the west face of the rock there are holes that are said to be from
the points of the Lirus' spears and on the south face of the rock,
Kuniya the woma python can still be seen as a dark wavy line on Uluru.
Now
the story in itself doesn't mean a whole lot but if you are ever able
to visit Uluru, you will happen to find a south and a west side of the
rock that now has individuality because it's been branded.
To
any one else this is simply a rock but to you, you now know there exists
Western and Southern rock walls that hold special understandings. These
are unique and remembered even if not in the original light.
Get yourself branded and stand out from the rocks that exist in your niche marketplace.
Start
with your ads, an article or two and build from that into your website.
Regardless of what appearance might do to enhance any efforts, it's
generally how you stick in a customer's mind that produces results.
About the Author
Dave Jones is a business promoter hoping to encourage new
starters into improving their financial futures
http://www.work-at-home-create-opportunities.com is his latest project
to help other people make a full-time living doing part-time work from
home. For more info, you can visit or contact Dave at
livesupport@work-from-home-affiliate-options.com |
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